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BigBand Outlines Roadmap To Personalized, Monetized Video at the Set-Top Box Conference
BigBand Networks will discuss the monetization of personalized video at the Set Top Box 2009 Conference, October 6-7, 2009, in San Jose, CA.
September 29, 2009
REDWOOD CITY, Calif. — BigBand Networks, Inc. (NASDAQ: BBND), a leader in digital video networking, will discuss the monetization of personalized video at the Set Top Box 2009 Conference, October 6-7, 2009, in San Jose, CA.
John Reister, Chief IPTV Architect for BigBand, will share the company’s strategy and vision on ways to monetize personalized video services on the session, Show Me the Money! Monetizing the Personalized Video Experience, on October 6th at 10:00 a.m. Mr. Reister will explore the various components of the personalized video experience, from IP video services to addressable advertising, and what it takes to achieve a graceful migration to the next generation IP network through cost efficient and personalized video delivery. He will share key insights from worldwide deployments of such services and discuss the significant role of the network in the seamless transition from broadcast to a personalized, compelling viewing experience.
The Set Top Box 2009 conference is being held at the DoubleTree Hotel, San Jose, CA.
About BigBand Networks
BigBand Networks, Inc. [NASDAQ: BBND] provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video-networking platforms that are built to enable efficient and reliable delivery across a wide range of services, including digital TV, high definition TV, advanced advertising, video-on-demand and interactive TV. BigBand Networks' customers include more than 200 service providers -- including seven of the ten largest service providers in the U.S. -- and leading cable and telco service providers in North America, Asia, Europe and Latin America. BigBand Networks is based in Redwood City, Calif., with offices worldwide. For additional information about the company, please call +1.650.995.5000, email info@bigbandnet.com or visit www.bigbandnet.com.