TV Ads on Steroids

The trend toward advanced advertising is taking center stage as service providers look to  unleash the full business potential of the video service delivery to multi-screen TV, targeted geographies, and IP connected devices such as the TV, PC, gaming consoles, and mobile tablets. BigBand's industry leading advertising solutions power the delivery of traditional zoned and targeted ads to monetize multi-screen services – ensuring the support of today's critical revenue streams while providing a migration path from traditional zoned-based advertising to greater addressability, interactivity, and measurability.

The Ultimate Advertising Machines

BigBand's advertising solutions lowers the cost and complexity of digital ad insertion. The portfolio includes the BigBand Media Services Platform (MSP) and the BigBand Broadcast Media Router® (BMR). These purpose-built platforms provide the reliability, scale, and flexibility to meet the demands of the ever-changing digital advertising market and business models. The BigBand advertising solutions perform critical functions of the ad delivery system including preparation, splicing, event reporting to traffic and billing systems, and management using BigBand's Video Management System software. The platforms leverage existing SCTE30/35 and emerging SCTE 130 and EBIF standards and support more traditional MPEG2-based services and advanced MPEG4/H.264-based SD and HD multi-screen services.

BigBand's advertising solutions

With more than one billion ad transactions/year, it's time to test drive the ultimate advertising machines from BigBand.