BigBand SVA: Quickly Add Services While Maintaining Quality

Viewership and Performance Analysis

The BigBand SVA (Switched Video Analysis) platform is a comprehensive viewership and performance analysis tool for switched digital video and broadcast video applications. BigBand SVA provides operators with the tools to reduce costs, enhance performance and explore new revenue opportunities during all stages of SDV deployments.

Predictive “What-If Scenarios”

BigBand SVA’s innovative “What-If Scenarios” simulations help operators understand the impact of service group splits, QAM additions and channel and lineup changes in advance. By taking the guesswork out key network situations, operators can improve network operations, performance and capital efficiency at any stage of their SDV deployment.

Insights into Traffic Patterns:

Prior to installation, operators must assess which programs in their broadcast lineup are the best candidates for SDV. BigBand SVA allows the operator to collect viewership statistics for available programming and identify niche programming, also called ‘long tail content’.

Optimizing Program Lineups:

Once deployment begins, an operator can use SVA to monitor both switched and broadcast programming in near real-time to measure channel popularity, and identify additional ‘long-tail’ content best suited for the switched tier. Additionally, the Lineup Optimizer tool allows operators to automatically optimize their SDV lineups to maximize overall spectrum savings while minimizing the risk of blocking events.

Managing Infrastructure Performance:

Once the installation has been completed, BigBand SVA monitoring can be extended to a broad range of performance and reliability metrics to optimize network usage and service assurances. SVA is designed to spot trends and detect unanticipated viewership changes that can impact system performance and content delivery before they impact subscribers.

Exploring New Revenue Opportunities

Beyond the cost and performance benefits, new revenue opportunities are now possible by increasing the relevancy of the overall subscriber experience. BigBand’s solutions make it possible to collect accurate viewership data on a continuous basis in order to deliver more personalized content, more targeted advertising, and more customized viewership research that provides insight into channel behavior that would otherwise be missed by third party firms.